LG CYON Mobile Ads & Celebrity Models

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LG Shine (KE970)

The LG KE970 (a.k.a. LG ME970, LG CU720, LG KG70, or LG Shine[2]) is slider-style mobile phone manufactured by LG Electronics, the second installment of LG Black Label Series, followed by LG Secret in 2008. Originally marketed in Asia as the LG Cyon SV420, LG expanded the phone to other markets including the Europe, South America, and parts of North America.

The LG KE970 takes on a slider form; featuring a polished-metal exterior and stainless steel case. The display is a large 2.25-inch (240x320 pixels) screen capable of 256,000 colors, which doubles as a mirror when the screen is not used. Instead of the touch-sensitive controls found on the LG Chocolate, it uses a scroll bar for up and down navigation and two buttons for side-to-side navigation.

North America has 2 modified versions of the Shine available. Both feature a joystick taking the place of scroll wheel. The only difference between the 2 North American models is that the Canadian version, offered by Rogers Wireless features a second VGA camera located on the front of the phone for video calling. The American version, offered by AT&T does not have this, and must use the primary camera for its video calling service. Australia has three versions: KE970 and two 3G models (TU720 with a joystick available on the 850 MHz Telstra Next G network with expandable memory up to 4GB, and KU970 that operates on the 2100 MHz 3G network with only 512MB internal memory and no expansion).